How To Write Better Subject Lines (With Examples!)

There’s nothing worse than writing a great note to your list and getting stuck on the subject line. But the thing is, if you half-ass the subject line, your note most likely never gets read. I got you :) Get my best tips and some of my favorite subject lines that work.


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Writing Good Copy Requires Nudity...for Shakespeare

I learned something epic back when I was in the grad acting program at Harvard and it’s time to share it. Because it’s going to help you write better copy. And that’s basically why I’m here - to promote nudity and better copy.

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If This Ride Is About Changing the World, I Want to Get Off (How to Get Better at Talking About What You Do)

How to talk about what you do without resorting to words, phrases, and ideas that aren’t serving you and don’t utilize the most unique asset you got - you, sweetie! (It’s actually a GD superpower!) This is a necessary one for any service-based entrepreneur. For reals.

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3 Copy Myths Debunked!

Lots of copy noise out there, y’all! Let’s make sense of it. Find out who your About Page should *really* be about (hint: it ain't you). Why you need to stop worrying about your ideal client + start writing. And the #1 phrase to immediately eradicate from your copy.

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