Your About Page is one of the most critical pieces of copy you’ll create. I got you covered with these steps, backed up with actual examples, and the greatest man who ever lived. (Yeah, this is that epic!)
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How the 3 major things I learned this past year could be the mid-year check-in your business needs. It’s a video which is also cool. And my dog is in it - so that makes it the absolute best thing you could watch today.
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If your writing isn’t twangy like Alan Jackson’s music, that’s ok. You don’t have to be talking about setting fire to your ex’s Ford 150 to be relatable. This isn’t the only country music, right? Just like being super cheeky and sales-y isn’t the only option when you’re trying to write copy that converts. Here’s how you do it.
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Your story. The vulnerable one. You know, the Elizabeth Gilbert crying on the bathroom floor, time to change my life story, and now I help others do the same. Is this your only option? Let’s discuss.
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